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Sponsoring local up-and-coming bands is a powerful way to build brand equity, especially if presence in bars and clubs is something you're after. It's easy enough to spot the Strokes and the White Stripes after they happen. And if you want to be affiliated with them, you pay the price. But do you know who the next ones are? With Jampacks, you don't have to. We find the bands, put together the compilation, and affiliate your brand with great local music. Music that local fans associate with their hometown. Bands that will one day make it big, possibly because they were able to hand out their music for free to 50,000 fans. Sponsoring Jampacks exposes you to this person a number of ways, allowing your brand name to be seen and heard multiple times. First, each of fifteen bands sends out hundreds of emails and thousands flyers before each of many local shows which mentions your brand name or contains your logo. Then, at the show, the band mentions that your sponsored Jampacks CD is available for the taking at the merchandise table. Within the Jampacks CD, a poster with your full page ad on the back as well as a small ad on the back of the booklet and a logo on the CD gives each fan a permanent reminder of your affiliation with their favorite band, and the fourteen others they have the opportunity to check out. Add the possibility of getting more free music through your website, and this promotion becomes powerful as well as trackable. Marc Lefton Marc has held positions as graphic designer, art director, copywriter and creative director at advertising agencies for over 12 years, including BBDO, Y&R and Ammirati Puris Lintas. In 1999 he was one of the first creatives at the integrated marketing think tank Brand Buzz. In addition to being an award-winning advertising creative, he also loves independent music, running music fanzines in his spare time in the early 90's, before founding Punknet.com in 1996, now one of the largest indie music sites on the Internet. Marc has interviewed and reviewed hundreds of bands in the past 10 years and knows how to spot trends in the music industry. Founding Jampacks is the perfect blending of his advertising background, love of music and business sense. Mary Crosse Mary served as the editor of Punknet.com from 1998-2000 before leaving to produce independent films in her spare time. Her extensive knowledge of bands and ability to organize complex production schedules allows Jampacks to coordinate each CD with a band's schedule, all while making sure they rock. She has also worked for top-10 advertising agencies managing production and new business pitches for global accounts. |
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